Organic online findability is changing faster than any of us expected. We’ve all seen it coming: Transitioning from search engines to answer engines, a slow but steady decline in traffic, etc. The future has long been known. What we didn’t expect was how fast it was going to happen. For the past two years, we’ve […]
For creating content, SEO and GEO (AI citability) tactics 100% overlap. In other words, when optimizing your content for AI Answers (ChatGPT, AI Mode, Perplexity, etc.), you are optimizing it for organic search results as well. There’s no specific tactic that would be “AI-only”. All SEO best practices apply here. Moreover, all of these tactics […]
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