Organization Schema: Optimize for Site Names in Google

Organization Details



Organization Schema



Tips for using our organization schema generator:
  • Add your company details in each field
  • Make sure to complete both Name and Alternative names (Google may use either to generate your site name in search)
  • Add more social channels for Google to associate your brand with all of them
  • It is considered the best practice to put this type of schema on your home and about pages but not sitewide

Contact us if you have any questions or problems!

Why LOGO (Organization) Schema Is Important

There are many reasons why you’d want to use Organization (LOGO) schema on your site:

  • It tells Google you are a brand (Schema alone won’t get you a Knowledge Panel but it is one of the steps!)
  • It helps Google find your official channels and associate them all with you
  • It helps Google find the correct logo to use on your knowledge panel
  • Using schema is Google’s primary way to determine your brand name to show in search (for higher click-through and brand recognizability)

    • Once you add your Organization schema, validate Google see it using URL Inspection tool inside Google Search Console. You may want to ask Google to re-index it too!!

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