The SEO industry has never been noisier than now. The rapid evolution of web interactions due to AI-generated answers has resulted in thousands of theories, playbooks, self-proclaimed experts, and risky practices. To cut through the noise, I’ve reached out to in-house marketing teams and business owners to learn what they are doing for AI visibility, […]
ChatGPT has seen unprecedented growth, expanding at an incredible pace year after year. And even though the numbers seem to have slowed down this year, the looming question remains the same: “Is AI going to replace traditional search, and if so, when?” We were determined to explore one specific angle of this question: “How often […]
Organic online findability is changing faster than any of us expected. We’ve all seen it coming: Transitioning from search engines to answer engines, a slow but steady decline in traffic, etc. The future has long been known. What we didn’t expect was how fast it was going to happen. For the past two years, we’ve […]
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