The SEO industry has never been noisier than now. The rapid evolution of web interactions due to AI-generated answers has resulted in thousands of theories, playbooks, self-proclaimed experts, and risky practices. To cut through the noise, I’ve reached out to in-house marketing teams and business owners to learn what they are doing for AI visibility, […]
ChatGPT has seen unprecedented growth, expanding at an incredible pace year after year. And even though the numbers seem to have slowed down this year, the looming question remains the same: “Is AI going to replace traditional search, and if so, when?” We were determined to explore one specific angle of this question: “How often […]
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We have been doing digital PR campaigns for more than 13 years now. We have a unique approach, which is sometimes hard to explain to clients who are used to traditional PR. Our approach: In other words, our digital PR campaigns are purely organic, long-term assets that attract all the signals (links, brand mentions, clicks) […]
Organic online findability is changing faster than any of us expected. We’ve all seen it coming: Transitioning from search engines to answer engines, a slow but steady decline in traffic, etc. The future has long been known. What we didn’t expect was how fast it was going to happen. For the past two years, we’ve […]
For creating content, SEO and GEO (AI citability) tactics 100% overlap. In other words, when optimizing your content for AI Answers (ChatGPT, AI Mode, Perplexity, etc.), you are optimizing it for organic search results as well. There’s no specific tactic that would be “AI-only”. All SEO best practices apply here. Moreover, all of these tactics […]
Reddit is the 2nd visited-website in the United States, and a massive global community of real people discussing real problems (including problems with specific brands). It’s also an official partner of both Google and OpenAI, providing them with training data. Reddit enjoys incredible search visibility (both in organic results and through a dedicated “Discussion and […]
Getting linked is fundamental to online visibility. Search engines (and AI platforms) discover your site by crawling links from other pages. Fresh links encourage crawlers to come more frequently. Solid editorial links from trusted sources act as both direct and indirect signals helping your whole site rank higher: However, getting people to link to your […]
Keyword research and optimization has changed a lot over the years. At the early days, Google was simply matching keyword strings in a search query with keyword phrases within web documents, so the on-page strategy was simply to use those keywords as much as we could all over the content. It worked until it didn’t. […]
Have you been wondering how to align your link building strategy in 2024? To help you make more informed decisions, we have put together a link building survey to figure out what experienced SEOs think about backlinks, their impact on rankings and which tactics they consider the most effective. Link building has changed a lot […]
Links have been at the core of Google’s algorithm from day one. For years, Google has been using links as “votes”, i.e. if you link to a page, you “vouch” for its quality, just like citations are being used to evaluate the impact or influence of academic work in science (I think this is where […]
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