Digital PR + SEO: The Key to Search & AI Visibility [Case Study]

​We have been doing digital PR campaigns for more than 13 years now. We have a unique approach, which is sometimes hard to explain to clients who are used to traditional PR. Our approach:

• No paid-per-link agreements and no paid press release distribution
• Focus on organic coverage (based on the pure appeal of the study)

In other words, our digital PR campaigns are purely organic, long-term assets that attract all the signals (links, brand mentions, clicks) naturally. Moreover, we aim for a long-term impact, meaning that we create discoverability channels for our assets to keep attracting organic signals for months to come.

These signals increase brand visibility and AI citability. None of that is easy to put a price on (because they are priceless), but let’s start with a quick case study.

Digital PR + SEO Case Study

We created a unique study based on the client’s proprietary data and promoted it through manual journalistic outreach and Reddit. Our usual process:

• Brainstorming unique and interesting angles based on the available data (we overlay the client’s data with the public data to find unique angles and interesting correlations)
• Creating an advanced visualization that emphasizes the most interesting angles
• Optimizing the client’s page to ensure the asset ranks in organic search and AI answers (as well as can get discovered by more writers and journalists working on related articles)
• Promoting the asset on Reddit strategically and transparently
• Reaching out to journalists who consistently write on related topics

Immediate results:

• ~30 strong backlinks from media outlets (Fox and Digg were among the stronger ones)
• 57 organic keywords rankings bringing about 250 clicks a month
• More than 10,000 on Reddit

Results in about a year:

• ~200 backlinks (Publications that were able to discover our asset organically included Forbes, Investpedia, Moneywise, and quite a few official educational establishments)
• 1.1K organic keywords driving about 6.2K organic search clicks monthly

It is now the highest organic-search-traffic page on the client’s website.

In a year when everyone was losing traffic, our asset gained 2,480% in organic search clicks

One asset: MONTHS of in-coming links, brand mentions, and clicks!

Digital PR and SEO: The Only Way to Achieve True Visibility

Most PR campaigns focus on quick gains (paid syndication, paid placements, etc.). Our strategy focuses on signals that matter and last for months.

We don’t repurpose existing client’s ideas or content because it tends to be not enough for everything we are trying to achieve.

Finding a cool PR idea is ART

It all starts with brainstorming, of course. Picking a good idea is tricky because there are so many variables here:

• Your asset needs to be interesting and unique for media interest (and Reddit performance)
• You cannot get too distant from what the client is doing (because you want relevant brand mentions and even relevant leads), and trust me, most businesses are boring, so finding interesting and Reddit-friendly angles can be a challenge!
• You want something searchable to generate organic traffic and visibility.
• And you need something that can be visualized in a way that it attracts instant attention (and expands your discoverability channels to image packs, image search, Pinterest, etc.)

We have been creating digital PR assets for years, we never take ideation lightly!

Pro-active promotion is the start

“Build it, and they will come” doesn’t really work regardless of how great your asset is. That’s why we spend 4-6 weeks strategically positioning the asset on Reddit and reaching out to journalists. These links and brand mentions help the asset rank and get discovered for months to come.

Our process is long, but that’s because we are trying to achieve many important roles:

• Organic search visibility of the asset AND the brand
• AI citability and LLM visibility
• Long-term value

One digital PR campaign should be targeting a lot of important goals!

Our SEO+PR campaigns function as self-sustaining visibility channels, converting initial promotion into months of passive discovery by high-authority publications. The documented case study clearly demonstrates that this method – a strategic blend of creative ideation, advanced visualization, technical SEO optimization, and proactive promotion – is the only way to achieve not just temporary success, but an exponential, long-term increase in organic traffic and brand authority.

The result is not a campaign that ends, but an asset that grows.