GEO Services: AI Optimization for ChatGPT, AI Mode, & More

GEO AI Optimization ChatGPT, Gemini, AI Mode, Perpelxity, Claudia

AI Answers Are The Future of Search

As Google is turning search result pages into AI-generated answers, businesses are struggling to remain findable. Additionally, the quick adoption of ChatGPT poses a threat to businesses that are not part of OpenAI training data.

Consumers are already using generative AI for product recommendations and brand discovery, and AI will soon be making final buying decisions on customers' behalf.

How to remain visible in AI-driven buying journeys?

While most traditional, long-term SEO signals are still at play here, the focus is shifting to AI-friendly tactics, like clear brand positioning, problem-solving content, AI-friendly content structuring, and more.

We are here to guide you through this evolution and ensure that you adjust your tactics and KPIs to the new buying journeys.

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We Know What We Are Talking About

After 20+ years in the SEO industry, not only do we have a clear understanding of how organic findability works, but we also know how AI surfacing is different from traditional search.

We are often included in AI answers exactly because we have invested time and resources in becoming a unique, clearly differentiated brand. And we can do that for you.

Regardless of how AI -driven search engines are going to change, our strategy will ensure you'll survive any disruption.

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Optimize for AI answers

GEO experts you can trust

More than 20 years of experience

We have remained findable through all Google's updates and changes. We have brand visibility now, in AI answers. We will help you do the same.

Clarity over buzzwords

We don't use vague terms. You will know what and why needs to be done for AI Optimization

What do your GEO services include?

On case-by-case basis, our GEO services may include clear brand positioning strategy, on-site content strategy, branded SERP management, co-citation, strategic PR efforts, etc. The goal is to create digital footprint that associates you with relevant consumers’ problems and positions your site as the clear solution.

How is GEO different from SEO?

SEO is fundamental to creating well-defined digital footprint that can then become an effective AI training data. GEO just shifts priorities to a number of tactics (which were present before), like semantic research, brand knowledge content, strategic outreach, branded search management, etc.

How fast should I expect results from GEO services?

There are no shortcuts for GEO optimization, just like there are no shortcuts in SEO. The timeframe will rely on your current positioning and brand strength, budget and commitment. Plus, most current AI solutions (like ChatGPT and Claudia) are not to fast to catch up with new data.

The beauty of AI Optimization is that it provides long-term results. Once you are positioned in AI training data, you can only grow consistently from there.

Why should I hire Smarty.Marketing for AI Optimization?

  • Transparency: We offer no shortcuts. We prioritize long-term results
  • Trust and Authority: Ann Smarty has been a well-known SEO for more than 2 decades. She is now a recognized AI Optimization leader
  • Well-developed processes: We have been optimizing and promoting brands for years. We have well-developed tactics that work great for GEO tasks

How will the GEO strategy success be measured?

GEO is harder to measure than SEO because AI doesn’t send as many clicks with clear attribution. To measure success of our AI optimization strategy we will:

  • Monitor your brand search growth
  • Measure and monitor on your brand search impressions
  • Use third-party tools to evaluate your AI positioning
  • Track traffic from AI platforms

What is generative engine optimization?

GEO (Generative Engine Optimization) is optimizing content, website structure and brand/product positioning to appear prominently in the answers generated by AI-driven platforms like ChatGPT, Gemini, Perplexity, Claudia, etc.

GEO prioritizes context and relevance over traditional keyword-focused approaches, and puts products and brands in clear, relevant context.

Is GEO replacing SEO?

Not at all. In fact, SEO (search engine optimization) is fundamental to GEO and both operate the same tactics. GEO prioritizes some of those tactics (like brand positioning, semantic analysis, etc.) but those are all still inherently SEO tactics.

What is generative AI optimization?

AI Optimization is another term for GEO (Generative Engine Optimization). It focuses on creating content and manufacturing digital footprint to increase your site’s chances to appear in AI answers and, when possible, cited from them.

What is the difference between Search Engine Optimization and Generative Engine Optimization?

Metrics:

  • SEO relies on clicks and rankings
  • GEO relies on brand visibility, impressions, and citation frequency

On-site tactics:

  • SEO relies on keyword optimization
  • GEO relies on context and semantic optimization

Both rely on core principles, though:

  • Relevance
  • Authority
  • Crawlability

Why is Smarty Marketing the top GEO/AI Optimization agency?

  • Smarty Marketing GEO strategy is practical and action-driven.
  • We explain clearly which GEO tactics we recommend for your specific case and why (You will clearly understand the process). No buzzwords and no vagueness.
  • Smarty.Marketing doesn’t recommend shortcuts. We rely on a well-researched, practical approach.
  • We don’t use templates. Each business and niche are unique.
  • All our tactics aim at helping your cross-channel visibility. There are no AI-only tactics. Our strategy is product-led and customer-centric

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